Company receives first Orange Hat certification; establishes
operations in Shanghai; extends Chinese distribution agreement
TORONTO--(BUSINESS WIRE)--
Jamieson Wellness Inc. (“Jamieson Wellness” or the “Company”)
(TSX:JWEL), Canada’s number one manufacturer and marketer of branded
vitamins, minerals and supplements, announced today that the Company has
received its first Orange Hat registration certification from China’s
Food and Drug Administration and is establishing infrastructure and
staff in China. The Orange Hat certification, along with three existing
Blue Hat registrations, provides the opportunity for the Company to
launch into both the Chinese domestic e-commerce and retail channels.
“The completion of our first Orange Hat registration is a significant
milestone in our long-term growth strategy for China,” said Mark
Hornick, President and CEO, Jamieson Wellness. “We expect this success
to allow us to accelerate future registrations, shortening the
application and approval timeline. We anticipate having up to 20 Orange
Hat registrations by the end of 2019. The Jamieson brand already
resonates with the Chinese consumer and we are excited to provide this
significant additional access to our high-quality products.”
To support this growing opportunity, the Company has extended its
distribution agreement with its existing Chinese partner for an
additional five years, which includes the right for Jamieson to acquire
the distributor at the end of the term. This agreement allows the
distributor to maintain the exclusive right to distribute Jamieson owned
brands through cross border e-commerce as well as through domestic
retail and online channels.
The company has also established a wholly owned foreign entity in China
to better service global retail partners currently excluded from the
scope of its Chinese distribution agreement. Jamieson has secured office
and warehousing space in Shanghai and is currently recruiting for
general management and product quality positions based in Shanghai.
To date, the Company’s distributor has been selling 50 Canadian made
Jamieson brand products in China through cross border e-commerce,
utilizing a virtual duty free store. The Orange Hat certifications allow
products to be sold in the much larger domestic market, both on-line and
at physical retail, as well as to global players directly from the China
operations. Nutritional supplement sales in China are forecast to exceed
$20 billion in 2018 and are outpacing global industry growth, according
to Nutrition Business Journal.
About Jamieson Wellness
Jamieson Wellness is dedicated to improving the world's health and
wellness with its portfolio of innovative natural health brands.
Established in 1922, Jamieson is the Company's heritage brand and
Canada's #1 consumer health brand. Jamieson Wellness manufactures and
markets sports nutrition products and specialty supplements under its Progressive,
Precision and Iron Vegan brands. The Company also markets
products by Lorna Vanderhaeghe Health Solutions (LVHS), the #1
women's natural health focused brand in Canada. In 2017, Jamieson
Wellness was named one of the top ten most reputable companies in
Canada. For more information please visit jamiesonwellness.com.
Source: Jamieson Wellness Inc.
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Jamieson Wellness
Ruth Winker
416-705-5437
rwinker@jamiesonlabs.com
Source: Jamieson Wellness Inc.