Youtheory® is a Southern California-based lifestyle brand on a mission to inspire wellness in all™. The youtheory line of health, beauty and wellness supplements is made with the highest quality ingredients and manufactured in the USA using best in class, GMP certified manufacturing practices. From the farms to the retail shelf, youtheory is committed to purity, potency, and traceability of every product made.

Leaders in Product Innovation

Youtheory continues to win top industry awards with our rapidly expanding portfolio of new and innovative health products. Most recently, our new Collagen Liquid was voted by consumers as their favourite skin supplement in the 2023 Beauty & Body Awards by delicious living magazine. Youtheory Collagen Liquid is part of our innovative liquid supplement lineup along with B12B6, Ashwagandha, and K2D3. These flavorful, ready-to-drink packets provide consumers with a daily serving of important nutrients that promote healthy hair, nails and skin, support energy production, help reduce stress, and support cardiovascular function.

Our consumers have busy, active lifestyles, and we believe that by consistently creating products that embody the best that science and nature can offer, we can help them look and feel their best at every stage of life.