Our Values

A lot has changed since our humble beginnings in 1922. To continue providing consumers with the natural health solutions they need, we understand the importance of looking ahead and leading the evolution of natural health. Our Purpose and Values are the guiding principles that ensure we continue to exceed the expectations of all stakeholders – our valued employees, our ingredient suppliers, our retail partners, and, most importantly, the our consumers who trust us to help them improve their health and wellness.

our vision


We are dedicated to our Purpose of Inspiring Better Lives Every Day.

our values

Our Values

Our values are our guiding principles as to how we want to conduct ourselves and the behaviours we value as an organization.

  • Accountability
  • Respect
  • Excellence
  • Agility